The right message, on a channel they chose, at a sensible time.
Lifecycle AI is being designed to guide each customer through the moments that matter, starting with setup, by email, WhatsApp, SMS or app notifications, and only on the channels they agreed to.
Coming soon In development. No launch date yet.
What this customer agreed to
Illustrative example: fictional customer and companyDay 0Setup guidance
Welcome, and what happens next
Thanks for choosing Example Solar. First a site survey, then installation. There is nothing for you to do today.
Example Solar
Day 2Setup guidance
Your site survey is on Thursday
A surveyor will visit between 10 and 12. Please make sure someone can show them the roof and the fuse box.
Example Solar
Day 10Setup guidance
Getting ready for installation day
Three things to prepare: clear access to the fuse box, parking for the van, and about four hours without power.
Example Solar
Day 45Offer
Know a neighbour who might want panels?
If you are happy with your installation, here is how our referral scheme works.
Example Solar
Agreeing to updates is not agreeing to offers.
Each channel has its own rules. WhatsApp, for example, requires a business to get opt-in before messaging someone, to name itself clearly, and to honour opt-outs. The journey would follow the customer’s choices channel by channel, and stop when there is no permitted channel left.
| Channel | Setup and service messages | Offers | Rule the journey follows |
|---|---|---|---|
| Needed to deliver the service | Only if they opt in | Unsubscribe from offers in one step | |
| Only with opt-in | A separate opt-in | Name the business; honour opt-outs at once | |
| SMS | Only with opt-in | A separate opt-in | Not during quiet hours |
| App notifications | Only if allowed on the phone | Only if allowed | A weekly cap on how often |
Based on the WhatsApp Business Messaging Policy, Meta’s guidance on getting opt-in and Braze’s documentation on frequency capping.
How do you talk to customers after they buy?
Tell us which channels you use and what you send. We’ll reply personally about Lifecycle AI and where it is in development.
Coming soon In development. No launch date yet.
Is Lifecycle AI available now?
No. It is in development and has no launch date. SEO AI is the only MarketAlong product available today, as a private pilot.
Does it send messages today?
No. Nothing is sent from this page or from MarketAlong. Sending would only happen once the product exists and you approve a journey.
What happens if a customer says no to everything?
Then only messages needed to deliver the service are sent, on the channel they gave you for that.
Is the customer real?
No. The customer, Example Solar and the messages are fictional.
Prefer to write directly? harsh@marketalong.com