Start with the question. Then look at the numbers.

Analytics AI is being designed to answer the question your business is actually asking, with the evidence that matters and an honest note of what the data cannot tell you.

Ask About Analytics AI Ask a question

Coming soon In development. No launch date yet.

Example Ceramics · website and enquiry data

Illustrative example: made-up figures

Enquiries are up. Why aren’t sales?

What we can say

ObservationEnquiries rose from 40 to 70 a month.
ObservationNew customers stayed between 11 and 13 a month.
CorrelationThe rise began when a social lead form was added in February.
Not provenThat the social enquiries are the reason. That needs sales outcomes by source.

What we can’t say yet

Whether the new enquiries are a different kind of request, or were followed up as quickly. The figures cannot show either.

Questions to answer next

Record which source each new customer came from, and check how quickly new enquiries are answered.

Understand what changed before deciding what to do next.

Marketing data is rarely as certain as a dashboard makes it look. These are the caveats the planned product is being designed to state next to every answer.

Attribution is a modelGoogle Analytics 4 shares the credit for each key event across the visits that led to it, using a data-driven model. The numbers are estimates.
Some data is modelledWhen visitors decline measurement, some key events are estimated rather than observed.
Missing data stays missingA broken tag or a gap in tracking cannot be repaired afterwards; it has to be marked.
Small numbers move a lotA few extra enquiries can look like a big change. Short windows and small samples are flagged.

Based on Google Analytics Help: about attribution and about modelled key events.

What question should your data be answering?

Tell us what you are trying to find out. We’ll reply personally about Analytics AI and where it is in development.

Coming soon In development. No launch date yet.

Is Analytics AI available now?

No. It is in development and has no launch date. SEO AI is the only MarketAlong product available today, as a private pilot.

Would it connect to Google Analytics?

Connecting to tools such as Google Analytics is part of the plan, only with your permission and only to your own data. No connection exists today.

Why does every answer come with a caveat?

Because marketing data has real limits: attribution is modelled, consent leaves gaps, and small numbers move a lot. Stating them prevents bad decisions.

Are the figures on this page real?

No. Example Ceramics and every figure in the charts are made up, to show how the planned answers would look.

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