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Installs are only the beginning. Find where new users give up.

App Growth AI is being designed to follow people from the store listing to their first successful use of your app, show where they drop away, and suggest onboarding changes you can test.

Coming soon In development. No launch date yet.

1,000 installs. 190 people who ever sent an invoice.

Illustrative example: a fictional invoicing app; made-up figures
  1. −180
  2. −210
  3. −370
  4. −50

Example InvoicesInvoices for small businesses

Get

Send an invoice in a minute

Get paid faster

At this step

An app can win the install and still lose the user.

Store listings matter, and both stores let you test them. But growth depends on what happens after the install: whether people reach the moment the app is useful, whether they come back, and whether they are worth what they cost to win.

  1. Day 0First successThe moment a new user gets real value, such as a first invoice sent. Defined with you, not assumed.
  2. Day 7Coming backWhether people who reached first success return in their first week.
  3. Day 30StayingWhether they are still active a month later, which says more than installs ever can.
  4. OngoingWorth the costWhat a user costs to acquire, compared honestly with what they are worth to the business.

Listing tests: Apple’s product page optimization and Google Play store listing experiments.

Where do your new users stop?

Tell us about your app and what first success looks like. We’ll reply personally about App Growth AI and where it is in development.

Coming soon In development. No launch date yet.

Is App Growth AI available now?

No. It is in development and has no launch date. SEO AI is the only MarketAlong product available today, as a private pilot.

Is this just app store optimisation?

No. Listings are one part. The focus is the whole journey from install to first success and return visits.

Where would the data come from?

From your own app analytics and store consoles, connected with your permission. Nothing is connected today.

Is the app real?

No. Example Invoices, its screens and every figure on this page are made up.

Prefer to write directly? harsh@marketalong.com

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